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Nikai
Total quality, sincerity and honesty in all its facets and a deep commitment to overall excellence is the philosophy behind NIKAI - the brand, the company and its people. The pursuit of excellence does not stop with the products alone, it is maintained in every thought and action of the Group. Quality and sincerity are a tradition here.
NIKAI offers products ranging from Plasma Televisions, DVD, CD Players and Audio Systems to the entire range of Home Appliances, Air conditioners, Refrigerators and Washing Machines, with over 380 household essentials and gadgets of comfort and entertainment. NIKAI is widely available in all continents of the world.
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AdAstrum Technologies
Ad Astrum Technologies is a next generation global information technology company, providing ebusiness, CRM, e banking and e learning software solutions for the Government, Banks, Trading and Distribution, Education, and Logistics domains.
As part of the overall solution the company engages portal and new web application development, Enterprise Application Integration, and Data- warehousing.
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Crescent General Trading
The Founding Company of the Nikai Group, Crescent General Trading was set up in 1988 trading in bulk commodities such as tea, coffee, rice and urea. The operations involved movement of shipload quantities of these commodities from the sub-continent to the Middle East and North African countries and vice-versa. Crescent established itself as a reliable global trading partner enjoying the confidence of its larger government and corporate clients and the trust of the banks.
Crescent has entered strategic marketing tie-ups with various Indian giants like Hindustan Lever Ltd, J.K.Helene Curtis and Bajaj.
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Boston Foods
Nikai Group of Companies diversified into retail food business when the world's second largest fast food chain, SUBWAY, chose its company, Boston Foods, to represent part of their operations in the UAE. By opening fabulous SUBWAY outlets in the heart of Dubai, Boston Foods has set a new trend in customer service.
Serving the world famous low-fat, high-nutrition SUBWAY sandwiches in elegantly designed outlets, Boston Foods boasts of highly professional staff who excel in personalized service
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